MEIDAM Africa: producing a first professional edition
Launching a first professional edition means turning a scientific and commercial programme into an experience that reads clearly from the start.
Context
The brochure presents RIMCOM alongside DXB Live and Kaoun in organising MEIDAM Africa, a professional event for which this was the first edition.
Challenge
Structuring hospitality, content spaces, exhibition areas and signage for a genuine first edition, without the benefit of lessons learned from earlier editions.
RIMCOM's response
This case study covers each of the three named organisers' responsibilities (RIMCOM, DXB Live, Kaoun) and the choices made around hospitality, content spaces, exhibition, signage and operational coordination.
Design and execution
RIMCOM took part alongside DXB Live and Kaoun in delivering this first edition of MEIDAM Africa.
